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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston
Publication details: Hoboken : Wiley, c2012. Edition: 2nd edDescription: xix, 300 p. : ill. ; 25 cmISBN: 9780470891070 ; 9781118110713 ; 9781118110720 ; 9781118110737 Subject(s): Business and economics -- Meetings and presentations | Business | Special events - Marketing | Special events -- MarketingDDC classification: 659 PRE| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 659 PRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/26/2022 | 9983 | ||
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English Lending
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Villa College Library | Villa College Library | 659 PRE (Browse shelf(Opens below)) | Available | 8047 | ||
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English Lending
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Villa College Library | Villa College Library | 659 PRE (Browse shelf(Opens below)) | Available | 8048 | ||
English Reference
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Villa College Library | Villa College Library | 659 PRE (Browse shelf(Opens below)) | Available | 8120 |
Total holds: 0
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CONTENT INCLUDES:
What is an event and what is event marketing?
The evolution of event marketing
The theory and practice of event marketing
Sponsorship and cause-related event marketing
E-event marketing
Entertainment and festival event marketing
Corporate event marketing
Association, convention, and exhibition event marketing
Social event marketing
Future forces and trends in event marketing
Event marketing case studies
Includes bibliographical references and index.
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