Enterprise development : the challenges of starting, growing and selling businesses / Colin Barrow … [et al.]

Contents:
1. The challenges of getting into business
1 How do you find a good business idea
2 Do you have the right personal qualities for success?
3 Is there a market opportunity in your business sector?
4 What is your business model and market entry strategy?
5 Can you make a profit?
6 What is the most appropriate legal form for your business?

2. The challenges of growing the business
7 Are you in good financial health?
8 Do you know how you win business?
9 How can you further develop your distinctiveness?
10 What is changing in your business environment?
11 What is your growth strategy?
12 Can you develop a balanced management team?
13 How do you fund growth?

3. The challenges of deciding whether to re-invest or exit
14 Are you a 'big small business' or a 'small big business'?
15 Can you change from owner to manager?

Includes bibliographical references and index.