Revenue management for the Hospitality Industry
Publication details: New Jersey : John Wiley & Sons, c2011. Description: xvi, 512 p. : ill. ; 23 cmISBN: 9780470393086; 470393084Subject(s): 1. Hospitality industry. 2. Hospitality industry -- Economic aspects. 3. Hospitality industry -- Management. 4. Hospitality industry -- Finance. 5. Revenue managementDDC classification: 647.940681 HAY| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Staff Reference
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Villa College Library | Villa College Library | 647.940681 HAY (Browse shelf(Opens below)) | Available | 8465 |
Total holds: 0
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| 647.94068 ROU The Routledge handbook of hospitality marketing / | 647.94068 ROU The Routledge handbook of hospitality marketing / | 647.94068 VAL Check-in check-out : | 647.940681 HAY Revenue management for the Hospitality Industry | 647.940688 KOT Marketing for hospitality and tourism / | 647.940688 KOT Marketing for hospitality and tourism / | 647.940688 MOR Hospitality and travel marketing |
Contents:
1. Introduction to revenue management
2. Strategic pricing
3. Value
4. Differential pricing
5. The revenue manager's role
6. Forecasting demand
7. Inventory and price management
8. Distribution channel management
9. Evaluation of revenue management efforts in lodging
10. Revenue management for food and beverage services
11. Evaluation of revenue management efforts in food and beverage services
12. Specialized applications of revenue management
13. Building better businesses
Formerly CIP. Includes bibliographical references and index.
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