Marketing for hospitality and tourism

By: Philip Kotler, John T.Bowen, James C.MakensPublication details: USA : Pearson education, Inc, 2014. Edition: 6th edDescription: xxi, 682 p. : col. ill. ; 28 cmISBN: 9780132784023; 0132784025Subject(s): 1. Hospitality industry -- Marketing. 2. Tourism -- MarketingDDC classification: 338.4791068 KOT
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