Business research methods / Alan Bryman and Emma Bell
Publication details: Oxford : Oxford University Press, c2015. Edition: 4th edDescription: xxxvi, 778 p. : col. ill. ; 30 cmISBN: 9780199668649Subject(s): 1. Business -- Research -- MethodologyDDC classification: 658.00721 BRY| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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| 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell | 658.00721 BRY Business research methods / Alan Bryman and Emma Bell |
CONTENTS INCLUDES:
1. The nature and process of business research.
2. Business research strategies.
3. Research designs.
4. Planning a research project and fromulating research questions.
5. Getting started: reviewing the literature.
6. Ethics and politics in business research.
7. The nature of quantitative research.
8. Sampling in quantitative research.
9. Structured interviewing.
10. Self-completion questionnaires.
11. Asking questions.
12. Structured observation.
13. Content analysis.
14. Secondary analysis and official statistics.
15. Quantitative data analysis.
16. Using IBM SPSS statistics.
17. The nature of qualitative research.
18. Sampling in qualitative research.
19. Ethnography and participant observation.
20. Interviewing in qualitative research.
21. Focus groups.
22. Language in qualitative research.
23. Documents as sources of data.
24. Qualitative data analysis.
25. Computer-assisted qualitative data analysis: using NVivo.
26. Breaking down the quantitative/qualitative divide.
27. Mixed methods research: combining quantitative and qualitative research.
28. E-research: Internet research methods.
29. Writing up business research.
Includes bibliographical references and index
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