Strategic marketing : creative competitive advantage / Douglas West, John Ford and Essam Ibrahim
Publication details: Oxford : Oxford University Press, c2015. Edition: 3rd edDescription: xxi, 571 p. : ill. ; 27 cmISBN: 9780199684090Subject(s): 1. Marketing | 2. Strategic planning | 3. Marketing -- Decision making | 4. Marketing -- ManagementDDC classification: 658.8108 WES| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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| 658.8106 HAN Sales presentations for dummies / | 658.8108 WES Strategic marketing : creative competitive advantage / | 658.8108 WES Strategic marketing : creative competitive advantage / | 658.8108 WES Strategic marketing : creative competitive advantage / | 658.8108 WES Strategic marketing : creative competitive advantage / | 658.8108 WES Strategic marketing : creative competitive advantage / | 658.8108 WES Strategic marketing : creative competitive advantage / |
Part 1: Introduction
Chapter 1: Overview and strategy blueprint
Chapter 2: Marketing strategy: analysis and perspectives
Part II: Where are we now?
Chapter 3: Environmental and internal analysis: market information and intelligence
Part III: Where do we want to be?
Chapter 4: Strategic marketing decisions, choices, and mistakes
Chapter 5: Segmentation, targeting, and positioning mistakes
Chapter 6: Branding strategies
Chapter 7: Relational and sustainability strategies
Part IV: How will we get there?
Chapter 8: Product innovation and development strategies
Chapter 9: Service marketing strategies
Chapter 10: Pricing and distribution strategies
Chapter 11: Marketing communication strategies
Chapter 12: International marketing strategy
Chapter 13: Social and ethical strategies
Part V: Did we get there?
14: Strategy implementation, control, and metrics
Includes index.
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