Innovation management and new product development / Paul Trott
Publication details: Harlow : c2012. Edition: 5th edDescription: xxviii, 620 p. : ill. ; 25 cmISBN: 9780273736561Subject(s): 1. New products -- Management. 2. Technological innovations -- Management. 3. Industrial management. 4. Product managementDDC classification: 658.575 TRO| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.575 TRO (Browse shelf(Opens below)) | Available | 12220 | ||
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English Lending
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Villa College Library | Villa College Library | 658.575 TRO (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/04/2022 | 8731 | ||
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English Lending
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Villa College Library | Villa College Library | 658.575 TRO (Browse shelf(Opens below)) | Available | 8732 |
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| 658.575 GOT Lean UX : applying lean principles to improve user experience / | 658.575 GOT Lean UX : applying lean principles to improve user experience / | 658.575 TRO Innovation management and new product development / | 658.575 TRO Innovation management and new product development / | 658.575 TRO Innovation management and new product development / | 658.5752 BRA Cradle to cradle : remaking the way we make things / | 658.5752 MEY The art of product design |
Contents:
pt. One Innovation management
1. Innovation management: an introduction
2. Economics and market adoption
3. Managing innovation within firms
4. Innovation and operations management
5. Managing intellectual property
pt. Two Turning technology into business
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R&D projects
10. Open innovation and technology transfer
pt. Three New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process.
Includes bibliographical references and index.
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