Principles and practice of marketing : vol. I / David Jobber and Fiona Ellis-Chadwick
Publication details: Boston : McGraw-Hill Create, 2015. Edition: 7th edDescription: iv, 315 p. : ill. ; 29 cmISBN: 9781121852884; 1121852882Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8 JOB| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Checked out | 12/04/2023 | 8775 | |
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/26/2022 | 8776 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/31/2022 | 8777 | ||
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Villa College Meedhoo Campus | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8778 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8779 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8780 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 11/01/2022 | 8781 | ||
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Villa College Meedhoo Campus | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8782 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 11/22/2022 | 8783 | ||
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Villa College Naifaru Campus | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8784 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8785 | ||
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Villa College Library | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 11/08/2022 | 8786 | ||
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Villa College Fuah Mulah Campus | Villa College Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 8787 |
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Contents:
Unit I Fundamentals of Modern Marketing Thought
1 Marketing in the modern organization
2 Marketing planning: an overview of marketing
Unit II Marketing Analysis
3 The marketing environment
4 Understanding consumer behaviour
5 Understanding organizational buying behaviour
6 Understanding marketing ethics and corporate social responsibility
7 Marketing research and information systems
8 Market segmentation and positioning
Includes bibliographical references and index.
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