Marketing planning a global perspective

By: Svend HollensenPublication details: Maidenhead : McGraw-Hill Education, 2010. Edition: 2nd edDescription: xxiii, 430 p. : ill. ; 24 cmISBN: 9780077127138Subject(s): 1. Marketing -- PlanningDDC classification: 658.802 HOL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Reference	Villa College QI Campus	Villa College Library	658.802 HOL (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 03/07/2023		8604

Total holds: 0

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Previous	658.802 FIL Marketing communications : brands, experiences and participation /	658.802 FIL Marketing communications : brands, experiences and participation /	658.802 FIL Marketing communications : discovery, creation and conversations /	658.802 HOL Marketing planning a global perspective	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 SMA The agile marketer : turning customer experience into your competitive advantage /	Next

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