Marketing communications : brands, experiences and participation / Chris Fill

By: Fill, ChrisPublication details: Harlow : Pearson, c2013. Edition: 6th edDescription: xliii, 820 p. : col. ill. ; 27 cmISBN: 9780273770541; 9780273770671; 9780273781103Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)DDC classification: 658.802 FIL

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College Library	Villa College Library	658.802 FIL (Browse shelf(Opens below))	Available	12241
English Lending	Villa College Library	Villa College Library	658.802 FIL (Browse shelf(Opens below))	Available	8728
English Lending	Villa College Library	Villa College Library	658.802 FIL (Browse shelf(Opens below))	Available	8729
English Lending	Villa College Library	Villa College Library	658.802 FIL (Browse shelf(Opens below))	Available	8730

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Content includes:

Part 1 : Introduction to marketing communication
Part 2 : Managing marketing communications
Part 3 : Branding
Part 4 : The marketing communication mix

Includes bibliographical references and index.

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