Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill
Publication details: Harlow : Pearson, c2016. Edition: 7th edDescription: xxvi, 740 p. : col. ill. ; 27 cmISBN: 9781292016627Subject(s): Business studies -- Research | ResearchDDC classification: 650.072 SAU| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Staff Reference
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Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/13/2021 | 9537 | ||
English Reference
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Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | Available | 9538 | ||
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English Lending
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Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | Checked out | 06/27/2021 | 9539 | |
|
English Lending
|
Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | Available | 9540 | ||
|
English Lending
|
Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 08/28/2022 | 9541 | ||
|
English Lending
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Villa College Library | Villa College Library | 650.072 SAU (Browse shelf(Opens below)) | Available | 8687 |
Content includes:
1 Business and management research, reflective diaries and the purpose of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
Includes bibliographical references and index.
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