Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.

By: Gregory, James R. Wiechmann, Jack GPublication details: Chicago, Ill. : McGraw-Hill, c2002. Description: xxiv, 232 p. : ill. ; 24 cmISBN: 0658009451Subject(s): Brand name products -- Marketing. Branding (Marketing) Globalization. Branding (Marketing)DDC classification: 658.8/27

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8/27 (Browse shelf(Opens below))	Available		8918

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1. Managing the Global Brand
2. Ten Keys, Seven Steps, and Other Guides
3. Bottom Line on Corporate Brand Investment
4. Cultures, Values, and More
5. Talent: The Real Global Challenge
6. The Emerging Global Customer
7. Communicating the Brand in an Interactive World
8. Merging the Brands
9. The Board and the Brand
10. Brands in Decline, Protests, and Assorted Crises
11. Digital Asset Management: Tool for Global Branding
12. Focus on the Future.

Includes bibliographical references (p. 213-214) and index.

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