Marketing : an introduction / Gary Armstrong, Philip Kotler.
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003. Edition: 6th edDescription: xxvi, 627 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0130351334 (pbk.)Subject(s): MarketingDDC classification: 658.8 ARM| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 ARM (Browse shelf(Opens below)) | Available | 8926 |
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| 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : | 658.8 ARM Marketing : an introduction, global edition / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / |
Understanding Marketing and the Marketing Managementprocess
1. Marketing in a Changing World: Creating CustomerValue and Satisfaction
2. Strategic Planning and the Marketing Process
II. Assessing Opportunities in A Dynamic Marketing Environment
3. Marketing in the Internet Age
4. The Marketing Environment
5. Managing Marketing Information
6. Consumer and Business Buyer Behavior
III. Developing Marketing Strategy and the Marketingmix
7. Market Segmentation, Targeting, and Positioningfor Competitive Advantage
8. Product and Services Strategies
9. New-Product Development and Life-Cycle Strategies
10. Pricing Considerations and Strategies
11. Distribution Channels and Logistics Management
12. Retailing and Wholesaling
13. Integrated Marketing Communication: Advertising,Sales Promotion, and Public Relations
14. Integrated Marketing Communication: Personal Sellingand Direct Marketing
IV. Extending Marketing
15. Global Marketing
16. Marketing and Society: Social Responsibility andMarketing Ethics. Cases
Appendix 1. Marketing Arithmetic
Appendix 2. Careers in Marketing.
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