The globalization of tourism and hospitality : a strategic perspective
Publication details: New York ; London : Continuum, 2001. Description: xii, 259 p. : ill. ; 25 cmISBN: 0826451446; 0826451446Subject(s): Tourism -- Management. Tourism. Hospitality industry -- Management. Strategic planningDDC classification: 338.4791 KNO| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 338.4791 KNO (Browse shelf(Opens below)) | Available | 8973 |
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"The concept of the Tourism Area Life Cycle or TALC (the idea that there is a fixed pattern in the fortunes of tourist destinations: they're born, they grow, they mature, they stagnate, and then they die) first surfaced in 1980, in an obscure Canadian geography journal. Since then it has become the most written about topic in academic tourism, but only in journals. This book provides an easy to use guide to this most debated topic in academic tourism, with case study material and an international scope."--Book jacket.
1. Tourist resorts and life cycle theories --
2. The influences of marketing on travel, tourism and hospitality --
3. The role of tourism sectors --
4. Marketing communications --
5. Implications for sustainability --
6. Competitive analysis of resorts: a strategic perspective --
7. Institutional pressures and operational aspects of investment in tourism and hospitality --
8. Globalization in tourism and hospitality: strategic implications --
9. Globalization in tourism and hospitality: costs and benefits --
10. Tourism and hospitality in Europe, Asia-Pacific, and the Middle East: a review.
Includes bibliographical references and index.
English Lending
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