Marketing management and strategy
Publication details: Harlow, England ; New York : c2002. Edition: 3rd edDescription: xviii, 446 p. : ill. ; 25 cmISBN: 9780273651505Subject(s): Strategic planning. Marketing. Marketing -- ManagementDDC classification: 658.8 DOY| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8 DOY (Browse shelf(Opens below)) | Available | 8988 |
1. Management: objective and tasks
2. The customer-led business
3. Segmentation, positioning and the marketing mix
4. Strategic market planning
5. Market dynamics and competitive strategy
6. Building successful brands
7. Innovation and new product development
8. Pricing policy: delivering value
9. Communications strategy
10. Managing personal selling
11. Managing marketing channels
12. Marketing in service businesses
13. Turnaround management
14. Marketing in the twenty-first century.
Includes bibliographical references (p. [421]-427) and indexes.
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