Business research methods / William G. Zikmund ... [et. al.]
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TextPublication details: Australia : Cengage Learning, c2013. Edition: 9th edDescription: xxv, 670 p. : col. ill. ; 28 cmISBN: 9781133190943 ; 1133190944Subject(s): Business -- Methodology. Business -- Research | Business -- Research -- Methodology | Management -- Research -- MethodologyDDC classification: 658.0072 ZIK
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| 658.0072 TAY Research methodology : a guide for researchers in management and social sciences / | 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.0072 ZIK Business research methods / | 658.00721 BEL Business research methods / |
Content includes:
PART 1. Introduction.
The role of business research
Information systems and knowledge management
Theory building
The business research process: an overview
The human side of business research: organizational and ethical issues
PART 2. Beginning stages of the research process.
Problem definition: the foundation of business research
Qualitative research tools
Secondary data research in a digital age
PART 3. Research methods for collecting primary data.
Survey research: an overview
Survey research: communicating with respondents
Observation methods
Experimental research
PART 4. Measurement concepts.
Measurement and scaling concepts
Attitude measurement
Questionnaire design
PART 5. Sampling and fieldwork.
Sampling designs and sampling procedures
Determination of sample size: a review of statistical theory
Fieldwork
PART 6. Data analysis and presentation.
Editing and coding: transforming raw data into information
Basic data analysis; descriptive statistics
Univariate statistical analysis
Bivariate statistical analysis: differences between two variables
Bivariate statistical analysis: measures of association
Multivariate statistical analysis
Communicating research results: report generation, oral presentation, and follow-up
PART 7. Comprehensive cases with computerized databases
Includes index.
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