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Services marketing : people, technology, strategy

By: Jochen Wirtz, Christopher LovelockPublication details: New Jersey World Scientific, 2016. Edition: 8th edDescription: xvii, 783 p : colour illustrations ; 28 cmISBN: 9781944659004 (hardcover); 9781944659011 (pbk.)Subject(s): Customer services -- Marketing. Marketing -- Management. Professions -- Marketing. Service industries -- Marketing | ProfessionsDDC classification: 658.8 WIR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.8 WIR (Browse shelf(Opens below)) Available 9689
Total holds: 0

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