Business research projects
Publication details: London : Thomson Learning, 2005. Edition: 4th edDescription: xviii, 398 p. ; 25 cmISBN: 9781844800827Subject(s): Business -- Research -- Methodology. Industrial management -- Research -- Methodology. Management -- Research -- Handbooks, manuals, etc. Business enterprises -- Research -- Handbooks, manuals, etc. Business report writing. Dissertations, Academic. Business -- ResearchDDC classification: 650.072 JAN| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 650.072 JAN (Browse shelf(Opens below)) | Available | 9703 |
Summary
"Now in its fourth edition, this respected and comprehensive text provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers."--BOOK JACKET.
Contents
Ch. 1. The purpose and objectives of a project
Ch. 2. Choosing a topic
Ch. 3. Standards of assessment
Ch. 4. Getting organized for take-off
Ch. 5. Basic assumptions about research
Ch. 6. Research roles
Ch. 7. Reviewing and using the literature
Ch. 8. Planning empirical work
Ch. 9. Methods and techniques
Ch. 10. Semi-structured, open-ended techniques
Ch. 11. Fully structured techniques
Ch. 12. Further techniques
Ch. 13. Writing it up.
Includes bibliographical references and index.
There are no comments on this title.