Webs of influence : the psychology of online persuasion : the secret strategies that make us click /
Publication details: New York: Pearson Education, 2017. Edition: 2nd edDescription: xiii, 238 p. ; 24 cmISBN: 9781292134604 (pbk.)Subject(s): Internet marketing | Internet advertising | Web sitesDDC classification: 658.8 NAH| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8 NAH (Browse shelf(Opens below)) | Available | 9709 |
In this second edition of Webs of influence, Nathalie Nahai brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
Contents
Publisher's acknowledgements
About the author
Know who you're targeting
Introduction
The psychology of decision-making
Who are you targeting?
Cultural quirks
Individual differences
Communicate persuasively
Basic principles
Optimising your website
Selecting the right images
The psychology of colour
Social media and customer service
Designing persuasive videos
Sell with integrity
Influence: an introduction
Principles of online persuasion
Increase your sales
Pricing and value
The 'behaviour chain'
A closing note
Notes
Index.
Notes
Revised edition of the author's Webs of influence, c2012.
Includes bibliographical references and index.
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