Strategic management concepts and cases : a competitive advantage approach / Fred R. David

By: David, Fred RPublication details: Boston : Pearson, c2013. Edition: 14th edDescription: 261 p. : col. ill ; 28 cmISBN: 9780273767480Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4012 DAV

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College QI Campus	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	Available	16916
English Lending	Villa College QI Campus	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	Available	16917
English Lending	Villa College QI Campus	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	Available	16918
English Lending	Villa College Library	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	Available	9848
English Lending	Villa College Library	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	Available	9849
English Lending	Villa College Library	Villa College Library	658.4012 DAV (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 08/21/2022	9850

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Content includes:

PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE ADIDAS GROUP

PART 2: Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: Strategy Implementation
7. Implementing Strategies: Management and Operations Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control

PART 5: Key Strategic-Management Topics
10. Business Ethics, Social Responsibility, and Environmental Sustainability
11. Global and International Issues

PART 6: Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis

Includes bibliographical references and index.

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