Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delahaye and Uma Sekaran
Publication details: Milton, Qld : 2001. Description: xvi, 472 p. : col. ill. 25 cmISBN: 9780471341260Subject(s): "Business -- Research -- Methodology. Research project. Corporations. Data collection. Evaluation. Methodology. Management. Report preparation. Technical writing. Forschung Qualitative techniques Data analysis Quantitative analysis Quantitative techniquesDDC classification: 650.072 CAV| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 650.072 CAV (Browse shelf(Opens below)) | Available | 9946 |
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| 650.072 BOU Reasearch methods for business : a skill-building approach / | 650.072 BOU Reasearch methods for business : a skill-building approach / | 650.072 BOU Reasearch methods for business : a skill-building approach / | 650.072 CAV Applied business research | 650.072 EAS Management and business research | 650.072 EAS Management and business research | 650.072 EAS Management and business research |
Content
Part I: A Scientific Approach to Business Research
1. Introduction to business research
2. Scientific investigations and the research process
Part II: Initial Stages and Design of a Research Project
3. Preliminary information gathering and problem definition
4. Framework development and research objectives
5. Research design and planning
Part III: Qualitative Business Research
6. Qualitative data gathering
7. Qualitative data analysis and interpretation
Part IV: Quantitative Business Research
8. Measurement of variables
9. Scaling, reliability and validity
10. Questionnaire design
11. Sampling design
12. Experimental designs
13. Quantiative data analysis and interpretation
Part V: Research Reporting and Managerial Decision Making
14. Research reporting
15. Managerial decision making and evaluating research.
Includes bibliographical references ( pages 393-399) and index.
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