ANZ supplement / : to accompany Advertising and promotion. : an integrated marketing communications perspective George E. Belch & Michael A. Belch

By: George E. Belch & Michael A. BelchPublication details: Sydney : McGraw-Hill, c2004. Edition: 2nd edDescription: vii, 59. p. : ill. ; 28 cmISBN: 9780074713785Subject(s): 1. Advertising laws - Australia. 2. Advertising laws - New ZealandDDC classification: 343.94082 BEL

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	343.94082 BEL (Browse shelf(Opens below))	Available		9949

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Chapter 21 regulation of advertising and promotion
Chapter 22 evaluating the social, ethical and economic aspects of advertising and promotion

Designed to complement the integrated marketing communications approach to advertising and promotion presented in the main text (6th ed.).

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