Festival and special event management / Johnny Allen, William O'Toole, Robert Harris and Ian McDonnell
Publication details: Milton : 2011. Edition: 5th edDescription: : ill. ; 25 cmISBN: 9781742164618Subject(s): Festivals -- Australia -- Management | Special events -- Australia -- Management | Culture and tourism -- Australia | Culture and tourism | Festivals -- Management | Special events -- ManagementDDC classification: 394.26068 FES| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 394.26068 FES (Browse shelf(Opens below)) | Available | 10079 | ||
English Reference
|
Villa College Library | Villa College Library | 394.26068 FES (Browse shelf(Opens below)) | Available | 10078 |
Contents:
Part 1: Event context
1. An overview of the event field
2. Perspectives on events
3. Event impacts and legacies
Part 2: Planning
4. The strategic planning function
5. Conceptualising the event
6. Project management for events
7. Financial management and events
8. Human resource management and events
9. Marketing planning for events
10. Promotion: integrated marketing communication for events
11. Sponsorship of special events
12. Sustainable event management
13. Event tourism planning
Part 3: Event operations and evaluation
14. Staging events
15. Logistics
16. Event evaluation and research
Part 4: Legal, risk and OHS management and evaluation
17. Legal issues of event management
18. Risk management.
Includes bibliographical references and index.
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