Business : a changing world / O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell

Contents:

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business
Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness]
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships
Chapter 11: Customer Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise
Chapter 14: Money and the Financial System
Chapter 15: Accounting and Financial Statements
Chapter 16: Financial Management and Securities Markets

Includes index