Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]
Publication details: : New York c2013. Edition: 3rd edDescription: xviii, 414 p. : ill. ; 25 cmISBN: 9780078028816 ; 0078028817Subject(s): 1. Marketing researchDDC classification: 658.83 ESS| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Reference
|
Villa College Library | Villa College Library | 658.83 ESS (Browse shelf(Opens below)) | Available | 10327 | ||
English Lending
|
Villa College Library | Villa College Library | 658.83 ESS (Browse shelf(Opens below)) | Available | 10328 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.83 ESS (Browse shelf(Opens below)) | Available | 10329 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.83 ESS (Browse shelf(Opens below)) | Available | 10330 |
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 PAR Brand admiration : building a business people love / | 658.83 BER Marketing research | 658.83 BUR Marketing research | 658.83 ESS Essentials of marketing research / | 658.83 ESS Essentials of marketing research / | 658.83 ESS Essentials of marketing research / | 658.83 ESS Essentials of marketing research / |
Contents:
Pt. 1 The Role and Value of Marketing Research Information
1. Marketing Research for Managerial Decision Making
2. The Marketing Research Process and Proposals
Pt. 2 Designing the Marketing Research Project
3. Secondary Data, Literature Reviews, and Hypotheses
4. Exploratory and Observational Research Designs and Data Collection Approaches
5. Descriptive and Causal Research Designs
Pt. 3 Gathering and Collecting Accurate Data
6. Sampling: Theory and Methods
7. Measurement and Scaling
8. Designing the Questionnaire
Pt. 4 Data Preparation, Analysis, and Reporting the Results
9. Qualitative Data Analysis
10. Preparing Data for Quantitative Analysis
11. Basic Data Analysis for Quantitative Research
12. Examining Relationships in Quantitative Research
13. Communicating Marketing Research Findings
Includes bibliographical references and index.
There are no comments on this title.