Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius
Publication details: New York : McGraw-Hill/Irwin c2013. Edition: 5th edDescription: xlvii, 507 p. : ill. ; 27 cmISBN: 9780078028922 ; 0078028922Subject(s): 1. MarketingDDC classification: 658.8 KER| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.8 KER (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 11/20/2023 | 10319 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 KER (Browse shelf(Opens below)) | Available | 10320 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 KER (Browse shelf(Opens below)) | Available | 10321 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 KER (Browse shelf(Opens below)) | Available | 10322 |
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| 658.8 KER Marketing / | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KOL Marketing management / | 658.8 KOL Marketing management / |
Contents contents:
Pt. 1 Initiating the Marketing Process
1. Creating Customer Relationships and Value through Marketing
2. Developing Successful Marketing and Organizational Strategies
3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Pt. 2 Understanding Buyers and Markets
4. Understanding Consumer Behavior
5. Understanding Organizations as Customers
6. Understanding and Reaching Global Consumers and Markets
Pt. 3 Targeting Marketing Opportunities
7. Marketing Research: From Customer Insights to Actions
8. Marketing Segmentation, Targeting, and Positioning
Pt. 4 Satisfying Marketing Opportunities
9. Developing New Products and Services
10. Managing Successful Products, Services, and Brands
11. Pricing Products and Services
12. Managing Marketing Channels and Supply Chains
13. Retailing and Wholesaling
14. Integrated Marketing Communications and Direct Marketing
15. Advertising, Sales Promotion, And Public Relations
16. Using Social Media to Connect With Consumers
17. Personal Selling and Sales Management
18. Implementing Interactive and Multichannel Marketing
Includes references and index
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