Marketing / Dhruv Grewal and Michael Levy
Publication details: New York : McGraw-Hill Education, c2016. Edition: 5th edDescription: li, 679 p. : col. ill. ; 29 cmISBN: 9780077729028; 0077729021Subject(s): MarketingDDC classification: 658.8 GRE| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Reference
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | Available | 10355 | ||
English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 11/17/2022 | 10358 | ||
|
English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 12/29/2022 | 10357 | ||
|
English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/31/2022 | 10356 |
Content includes:
SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
SECTION TWO: Understanding the Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
SECTION THREE: Targeting the Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
Section FOUR: Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
SECTION FIVE: Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Chapter 15: Strategic Pricing Methods
SECTION SIX: Value Delivery: Designing the Channel and Supply Chain
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Multi channel Marketing
SECTION SEVEN: Value Communication
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
Includes index.
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