Marketing / Dhruv Grewal and Michael Levy
Publication details: New York : McGraw-Hill Irwin, c2014. Edition: 4th edDescription: xlvi, 714 p. : col. ill. ; 29 cmISBN: 9780078029004; 0078029007Subject(s): MarketingDDC classification: 658.8 GRE| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/31/2022 | 10374 | ||
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/18/2022 | 10373 | ||
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 02/16/2022 | 10372 | ||
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | Available | 10371 |
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| 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 HAR CIM coursebook : introductory certificate in marketing / | 658.8 HAR CIM coursebook : introductory certificate in marketing / |
Content includes:
Section 1 : Assessing the marketplace
Overview of marketing
Developing marketing strategies and a marketing plan
Social and mobile marketing
Marketing ethics
Analyzing the marketing environment
Section 2 : Understanding the marketplace
Consumer behavior
Business-to-business marketing
Global marketing
Section 3 : Targeting the marketplace
Segmentation, tagerting and positioning
Marketing research
Section 4 : Value creation
Product, branding, and packaging decisions
Developing new products
Services: the intangible product
Section 5 : Value capture
Pricing concepts for establishing value
Strategic pricing methods
Section 6 : Value delivery : designing the channel and supply chain
Supply chain and channel management
Retailing and multichannel marketing
Section 7 : Value communication
Integrated marketing communications
Advertising, public relations, and sales promotions
Personal selling and sales management
Includes index.
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