International Business / The New Realities / S. Tamer Cavusgil, Gary Knight and John R. Riesenberger
Publication details: Harlow: Pearson, [2017]. Edition: 4th edDescription: 544 p. : col. ill. ; 27cmISBN: 1292152834; 9781292152837 Subject(s): 1. International business enterprises | 2. International tradeDDC classification: 658.049 CAV| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.049 CAV (Browse shelf(Opens below)) | Available | 10937 | ||
English Reference
|
Villa College QI Campus | Villa College Library | 658.049 CAV (Browse shelf(Opens below)) | Available | 10936 |
Part 1 Foundation Concepts
1. Introduction What is International Business?
2. Globalization of Markets and the Internationalization of the Firm.
Part 2 The Environment of International Business
3. The Cultural Environment of International Business
4. Ethics, Corporate Social Responsibility, Sustainability, and Governance
5. Theories of International Trade and Investment
6. Political and Legal Systems in National Environments
7. Government Intervention and Regional Economic Integration
8. Understand Emerging Markets
9. The International Monetary and Financial Environment
10. Financial Management and Accounting in the Global Firm
Part 3 Strategy and Opportunity Assessment
11. Strategy and Organization in the International Firm
12. Global Market Opportunity Assessment
Part 4 Entering and Working in International Markets
13. Exporting and Global Sourcing
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising, and Other Contractual Strategies
Part 5 Functional Area Excellence
16. Marketing in the Global Firm
17. Human Resource Management in the Global Firm
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