Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne

By: Kim, W. Chan | Mauborgne, ReneePublication details: Boston : Harvard Business Review, c2015. Description: xxviii, 287 p. : ill. ; 25 cmISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: 658.802 KIM

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.802 KIM (Browse shelf(Opens below))	Available		18235
English Lending	Villa College Library	Villa College Library	658.802 KIM (Browse shelf(Opens below))	Available		11038

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Help! My Ocean Is Turning Red
Preface to the Original Edition
Acknowledgments
Part 1 Blue Ocean Strategy
1 Creating Blue Oceans 3
2 Analytical Tools and Frameworks
Part 2 Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
Part 3 Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Align Value, Profit, and People Propositions
10 Renew Blue Oceans
11 Avoid Red Ocean Traps
Includes bibliographical references and index

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