Social commerce : factors influencing consumer behavior in social shopping in Maldives / Maryam Nasha Mohamed
Publication details: 2016. Description: 63 p. : ill. ; 30 cmDDC classification: MBA 658.872 MOH| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Research papers | Villa College QI Campus | Villa College Library | MBA 658.872 MOH (Browse shelf(Opens below)) | Not for loan | 11129 |
Abstract
This is a study carried out to understand the factors effecting the consumer behavior in social shopping in Maldives. In this study, users of these social pages were taken into consideration, and data were collected from them to understand the objectives. With light if this research, other researchers can explore this area further and more specific researches can be made by understanding the findings. After analysing the data, it was evident that the variables Convenience, availability of information, trust, price and buyer intention had a positive impact on buyer behavior.
Keywords: buyer behavior, consumer behavior, Convenience, Availability of information, Trust, Buyer intention
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