Public perception on the importance of branding local goods in the Male' city, Maldives / Abdulla Sameer Ahmed

Abstract

Importance of branding had been increasing from the first day it started in the means of differentiating one cattle from other cattle. Since then, the era of branding is being continued when everything from tooth-pick to clothes and water to oxygen are branded. Brand can be a promise that changes people's perception on products. All activities being played to nurture and sustain a brand is said branding. In the past, numerous research studies have been conducted using various theories to see the effects of branding on consumer behavior and it has concluded that the result is far greater important which cannot be ignored. This research finds the public perception on importance of branding local goods. It is perceived that with the help of this research study findings local producers could enhance their businesses by branding.