Effectiveness of guesthouses in Hulhumale / Mohamed Afshan

Abstract
This research aims to find out the effectiveness of guesthouses in Hulhumale, by identifying and analyzing the major factors that contributes towards it. Through gathering raw data from guesthouse managers and customers it highlighted the major factors that are affecting the effectiveness of this market segment. Moreover, from this research it would help potential and existing investors to identify the market and how profitable the market is. Also for the potential customers they would be able to gain information about the service quality according to the rating of the existing customers.
Additionally, to understand customer satisfaction level questionnaire was filled through simple random selection of respondents. It was analyzed using SERVQUAL model, through descriptive study. From the analysis it demonstrated that assurance and responsiveness dimension was lower compared to other three dimensions. These dimensions performance were lower because of lack of knowledge and for lacking to provide prompt customer services for these guests.
Moreover, to gain insight of the financial performance, competition, tax policy, economic impact and employ skills and expertise guesthouse managers or owners were interviewed and analyzed to understand further about the market. Moreover, with Five Force Model it demonstrated that the market was highly competitive and businesses uses different tactics to survive through other investments. From the guesthouses performances, it reveals that it provokes a positive impact towards the Maldivian economy. These are just the tip of an iceberg, Therefore, this information's allocated within the research would convey the reader with resourceful information regarding the matter and enables awareness regarding the phenomenon. To get these information have a look.

Keywords: Customer perception, Service quality, SERVQUAL, Economic impact, customer satisfaction, financial performance, Porter's Five Forces, tax policy, financial performance, Guesthouses and Competition.