Customer satisfaction and loyalty - by the national airline of Maldives, Maldivian / Isha Waheed

By: Waheed, IshaPublication details: 2017. Description: : ill. ; 30 cmSubject(s): Consumer satisfaction -- Evaluation. Customer relations. Marketing research. Consumer satisfaction -- EvaluationDDC classification: MBA 658.812 WAH

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Research papers	Villa College QI Campus	Villa College Library	MBA 658.812 WAH (Browse shelf(Opens below))	Not for loan		9759

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Abstract

This study seals with the problem of customer satisfaction and loyalty in the airline industry, with special reference to the national airline of Maldives, Maldivian. Customer satisfaction was further analyzed with the use of questionnaire and interviews. Findings show that customer preferences have changed and customers have a lot of complaints against Maldivian airline. Moreover, customers find Flyme airline better than Maldivian airline. However, recommendation for further research and findings will be given.

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