Entrepreneurship : the practice and mindset / Heidi M. Neck, Christopher P. Neck and Emma L. Murray
Publication details: los Angeles: Sage, c2018. Description: xxx, 530 p. : col. ill. ; 28 cm. SBISBN: 9781483383521Subject(s): EntrepreneurshipDDC classification: 338.04 NEC| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Reference
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Villa College QI Campus | Villa College Library | 338.04 NEC (Browse shelf(Opens below)) | Available | 11214 | ||
English Lending
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Villa College QI Campus | Villa College Library | 338.04 NEC (Browse shelf(Opens below)) | Available | 11216 | ||
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English Lending
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Villa College QI Campus | Villa College Library | 338.04 NEC (Browse shelf(Opens below)) | Available | 11215 |
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Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
CHAPTER 5. GENERATING NEW IDEAS
CHAPTER 6. USING DESIGN THINKING
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
CHAPTER 8. BUILDING BUSINESS MODELS
CHAPTER 9. PLANNING FOR ENTREPRENEURS
CHAPTER 10. CREATING REVENUE MODELS
CHAPTER 11. LEARNING FROM FAILURE
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
CHAPTER 13. FINANCING FOR STARTUPS
CHAPTER 14. DEVELOPING NETWORKS
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
Includes bibliographical references and index.
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