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CIM coursebook : marketing information and research / Matthew Housden
Series: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2008 Edition: 1st edDescription: vii, 215 p. : ill. ; 25 cmISBN: 9780750689649Subject(s): Marketing researchDDC classification: 658.83 HOU| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11671 | ||
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English Lending
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Villa College QI Campus | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11704 | ||
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Villa College Library | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11723 | ||
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English Lending
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Villa College Library | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11670 | ||
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English Lending
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Villa College Library | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11669 | ||
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English Lending
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Villa College Library | Villa College Library | 658.83 HOU (Browse shelf(Opens below)) | Available | 11672 |
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CONTENT
Unit The role of information in marketing
Unit 2 The database and CRM
Unit 3 The scope and nature of the research industry
Unit 4 Secondary data
Unit 5 Observation research
Unit 6 Qualitative research
Unit 7 Quantitative data
Unit 8 Sampling
Unit 9 Questionnaire design
Unit 10 Quantitative analysis and the presentation of results
Appendix: Feedback and answers
Professional certificate in marketing 2008-2009
Includes index.
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