CIM coursebook : introductory certificate in marketing / David R. Harris and Neil Botten

By: Harris, David R | Botten, NeilSeries: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2008. Edition: 1st edDescription: vii, 227 p. : ill. : 27 cmISBN: 9781856175241Subject(s): Marketing -- Study and teachingDDC classification: 658.8 HAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 HAR (Browse shelf(Opens below))	Available		11667
English Lending	Villa College Library	Villa College Library	658.8 HAR (Browse shelf(Opens below))	Available		11668

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CONTENT INCLUDES:

Unit 1 The role and function of marketing
Unit 2 The Marketing environment
Unit 3 The marketing mix
Unit 4 Marketing in different organizational context
Unit 5 Review: What is marketing?
Unit 6 Understanding customers
Unit 7 Building and maintaining customer relationships
Unit 8 Communicating with customers
Unit 9 Customer care and customer service
Unit 10 Review: Understanding customer relationships
Appendix: Feedback and answers

Includes index.

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