CIM coursebook / : marketing for stakeholders

By: David R Harris, Neil Botten and Julia McCollSeries: Series: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2008. Edition: 1st edDescription: vi, 234 p. : ill. ; 28cmISBN: 9780750689663Subject(s): DDC classification: 658.812 HAR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.812 HAR (Browse shelf(Opens below))	Available		11675

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Contents
Unit-1 the importance of stakeholders
Unit-2 stakeholder relationship marketing
Unit-3 using the marketing mix
Unit-4 communicating with stakeholders
Unit-5 stakeholder marketing- review
Bibliography
index

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