CIM coursebook/ : assessing the marketing environment / Diana Luck
Series: Series: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2008. Edition: 1st edDescription: vii, 375 p. : ill. ; 28 cmISBN: 9780750689656Subject(s): Marketing | Marketing -- Examinations -- Study guides | BUSINESS & ECONOMICS -- Marketing -- GeneralDDC classification: 658.8 LUC| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College QI Campus | Villa College Library | 658.8 LUC (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/02/2023 | 11673 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 LUC (Browse shelf(Opens below)) | Available | 11722 | ||
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English Lending
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Villa College QI Campus | Villa College Library | 658.8 LUC (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/11/2023 | 11721 | ||
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English Lending
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Villa College QI Campus | Villa College Library | 658.8 LUC (Browse shelf(Opens below)) | Available | 11674 |
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| 658.8 LOV Services marketing : people, technology, strategy | 658.8 LOV Principles of service marketing and management / | 658.8 LUC CIM coursebook/ | 658.8 LUC CIM coursebook/ | 658.8 LUC CIM coursebook/ | 658.8 LUC CIM coursebook/ | 658.8 MAR Marketing management : a South Asian perspective / |
CONTENT
unit-1 the nature of the organization and the impact of its environment
unit-2 the micro-environment
unit-3 analysis of the competitive environment
unit-4 the nature environment, the challenges of change and information sources
unit-5 the demographic social and cultural environment
unit -6 the economic and international environment
unit-7 the political and legislative environment
unit-8 the technical/ information environments
unit-9 environmental information systems- coping with the challenge of environmental change
Professional certificate in marketing 2008-2009
Includes index.
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