CIM coursebook : marketing research and information : 2005 - 2006 / Matthew Housden

By: Housden, MatthewSeries: The official CIM coursebookPublication details: Amsterdam : Elsevier, c2005 Description: xxvi, 327 p. : ill. ; 30 cm. PBISBN: 9780750666503Subject(s): Marketing research | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- ManagementDDC classification: 658.83 HOU

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.83 HOU (Browse shelf(Opens below))	Available		11728

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Contents

Unit 1. Introduction
Unit 2. Information in the Knowledge Economy
Unit 3. The Marketing Database
Unit 4. The Marketing Research Process
Unit 5. Using Secondary Research
Unit 6. Observation Researc
Unit 7. Qualitative Research
Unit 8. Quantitative Data
Unit 9. Questionnaire Design
Unit 10. Sampling
Unit 11. Quantitative Data Analysis
Unit 12. Presenting Marketing Research

Includes index.

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