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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee
Publication details: Hoboken : John Wiley and Sons; c2015. Description: xii, 228 p. : ill. ; 25 cmISBN: 9781119059721Subject(s): Internet marketing | Internet advertising | Relationship marketing | Social media -- Marketing | Customer relationsDDC classification: 658.872 DEM| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Mahibadhoo Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13537 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13538 | ||
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Villa College Naifaru Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13539 | ||
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Villa College Naifaru Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13540 | ||
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Villa College L.Gan Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13541 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13534 | ||
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Villa College Mahibadhoo Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13535 | ||
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Villa College Kulhudhufushi Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13533 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13543 | ||
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Villa College L.Gan Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13544 | ||
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Villa College Villingili Learning Center | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13545 | ||
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Villa College Kulhudhufushi Campus | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13546 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 13110 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/19/2022 | 13109 | ||
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Villa College Library | Villa College Library | 658.872 DEM (Browse shelf(Opens below)) | Available | 12620 |
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Content
Chapter 1: The Age of the Customer
Chapter 2: The Ad Tech Ecosystem
Chapter 3: Introducing the Platform Marketer
Chapter 4: Identity Management
Chapter 5: Audience Management
Chapter 6: The Privacy Paradox
Chapter 7: Media Optimization
Chapter 8: Channel Optimization
Chapter 9: Experience Design and Creation
Chapter 10: Audience Platform Utilization
Chapter 11: Measurement and Attributes
Chapter 12: Marketing Technology Stack
Chapter 13: Organizing for Success
Includes index.
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