Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel and Gary Cokins

By: Maisel, Lawrence S | Cokins, Gary CokinsPublication details: Hoboken : John Wiley and Sons, c2014. Description: xx, 252 p. : ill. ; 24 cmISBN: 9781118175569Subject(s): Business Intelligence | Decision making---Statistiacl methodDDC classification: 658.4013 MAI

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.4013 MAI (Browse shelf(Opens below))	Available		12673

Total holds: 0

CONTENT

Part One "Why"
Chapter 1 Why Analytics Will Be the Next Competitive Edge
Chapter 2 The Predictive Business Analytics Model

Part Two Principles and Practices
Chapter 4 Developing a Predictive Business Analytics Function
Chapter 5 Deploying the Predictive Business Analytics Function

Part Three Case Studies
Chapter 6 MetLife Case Study in Predictive Business Analytics
Chapter 7 Predictive Performance Analytics in the Biopharmaceutical Industry

Part Four Integrating Business Methods and Techniques
Chapter 8 Why Do Companies Fail (Because of Irrational Decisions)?
Chapter 9 Integration of Business intelligence, Business Analytics, and Enterprise performance Management
Chapter 10 Predictive Accounting and Marginal Expense Analytics
Chapter 11 Driver-Based Budget and Rolling Forecasts

Part Five Trends and Organizational Challenges
Chapter 12 CFO Trends
Chapter 13 Organizational Challenges

Includes index.

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