Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells
Publication details: Hoboken : John Wiley and Sons, c2011. Description: x, 213 p. ; 24 cmISBN: 9781118004050Subject(s): Young consumers -- United States -- Attitudes | Generation Y -- United States -- Attitudes | MarketingDDC classification: 658.9342 WEL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College L.Gan Campus | Villa College Library | 658.9342 WEL (Browse shelf(Opens below)) | Available | 13097 | ||
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Villa College Library | Villa College Library | 658.9342 WEL (Browse shelf(Opens below)) | Available | 13095 | ||
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Villa College Naifaru Campus | Villa College Library | 658.9342 WEL (Browse shelf(Opens below)) | Available | 13094 | ||
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Villa College Library | Villa College Library | 658.9342 WEL (Browse shelf(Opens below)) | Available | 13103 | ||
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Villa College L.Gan Campus | Villa College Library | 658.9342 WEL (Browse shelf(Opens below)) | Available | 13100 | ||
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Contents
Introducing generation 2.0
Meet the kids : say hello to the newest wave of millennials
The tribes and their trends : figuring out what kids want when they're more different than alike
What Millennials want now
"I want it" : what millennials buy and why
"I texted you :)" : screen time, all the time : how technology is rewiring the new millennial
"Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own
I just want to be mii (and me) : the importance of letting kids be kids
Buzzspotting : tween and teen trends that will change the way we live and work
The coming of the global mobile : how the new millennials will shape the future.
Part One: Introducing Generation
Part Two: What Millennials Want Now
Part Three: Young Today, Grown Tomorrow
Includes bibliographical references and index.
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