Generational selling tactics that work : quick and dirty secrets for selling to any age group / Cam Marston

By: Marston, CamPublication details: Hoboken : John Wiley and Sons, c2011. Description: xiii, 241 p. ; 24 cm. HCISBN: 9781118018385Subject(s): Consumer behavior | Selling | Age groupsDDC classification: 658.85 MAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.85 MAR (Browse shelf(Opens below))	Available		12633

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Contents
Preface
Acknowledgments

Chapter 1 Selling and the Generations: Making a Connection
Chapter 2 Snapshot of Baby Boomers
Chapter 3 Selling to Baby Boomers: The Search for Control
Chapter 4 Snapshot of Millenials
Chapter 5 Selling to Millenials: The Search for Connection
Chapter 6 Snapshot of Generation X
Chapter 7 Selling to Generation X: The Search for Truth
Chapter 8 Snapshot of Matures
Chapter 9 Selling to Matures: The Search for Quality
Chapter 10 Closing the Deal: Connecting and Selling across Generational Lines

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