Marketing through minefields / Harvard Business School Publishing

Material type: Text

TextSeries: HBR Case Studies Havard Business Review Case StudiesPublication details: Boston : Harvard Business Press, c2008 Description: 187 p. ; 21 cmISBN: 9781422199923Subject(s): Branding (Marketing) | Marketing -- case studies | MarketingDDC classification: 658.8 MAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.8 MAR (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 08/07/2023		1566
English Lending	Villa College Library	Villa College Library	658.8 MAR (Browse shelf(Opens below))	Available		1477

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Contents include:
When no news is good news
Are some customers more equal than others?
License to overkill
The global brand face-off
The quality improvement customers didn't want
Keeping to the fairway

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