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Smart green : how to implement sustainable business practices in any industry and make money / Jonathan Estes

By: Estes, JonathanPublication details: Hoboken : John Wiley & Sons, c2009. Description: xviii, 202 p. : ill. ; 24 cmISBN: 9780470387795Subject(s): Business enterprises | Environmental aspects | Management- Environmental aspects | Green products | Sustainable developmentsDDC classification: 658.4083 EST
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English Lending English Lending Villa College Library
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English Lending English Lending Villa College L.Gan Campus
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English Lending English Lending Villa College Library
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English Lending English Lending Villa College Library
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English Lending English Lending Villa College Library
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Contents include:
Introduction
Chapter 1 The green rush
Chapter 2 Taking the first stem- becoming aware
Chapter 3 Defining a smart green company
Chapter 4 Smart green strategic planing
Chapter 5 Measuring sustainability outcomes
Chapter 6 Marketing green
Chapter 7 Building smart green companies
Chapter 8 Smart green leadership

Includes bibliographical references and index.

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