Breakthrough nonprofit branding : seven principles for power extraordinary results / Jocelyne S. Daw ... [et al.].
Publication details: Hoboken : Wiley, c2011. Description: xix, 316 p. : ill. ; 24 cmISBN: 9780470286913 ; 780470918661 ; 9780470918678 ; 9780470918685 Subject(s): Nonprofit organizations | Branding (Marketing) AdvertisingDDC classification: 658.827 DAW| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Kulhudhufushi Campus | Villa College Library | 658.827 BRE (Browse shelf(Opens below)) | Available | 12887 | ||
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Villa College Naifaru Campus | Villa College Library | 658.827 BRE (Browse shelf(Opens below)) | Available | 12886 | ||
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Villa College Library | Villa College Library | 658.827 BRE (Browse shelf(Opens below)) | Available | 12891 | ||
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Villa College Library | Villa College Library | 658.827 DAW (Browse shelf(Opens below)) | Available | 13275 | ||
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English Lending
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Villa College Library | Villa College Library | 658.827 BRE (Browse shelf(Opens below)) | Available | 13277 | ||
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English Lending
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Villa College Library | Villa College Library | 658.827 BRE (Browse shelf(Opens below)) | Available | 13278 |
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Contents includes:
Introduction: The New Nonprofit Imperative.
Chapter One from Traditional to Breakthrough Nonprofit Branding.
Chapter Two Principle One: Discover Authentic Meaning of Your Brand.
Chapter Three Principle Two: Integrates brand meaning across the organization.
Chapter Four Principle Three: Rally Internal Brand Ambassadors.
Chapter Five Principle Four: Develop 360 Brand Communications.
Chapter Six Principle Five: Expand Brand by Mobilizing an External Community.
Chapter Seven Principle Six: Cultivate Partners to Extend Brand Reach and Influence.
Chapter Eight Principle Seven: Leverage Your Brand for Alternative Revenue and Value.
CONCLUSION The Breakthrough Nonprofit Brand Journey.
Includes bibliographical references and index.
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