Content marketing strategies for dummies / Stephanie Diamond
Series: For dummiesPublication details: Hoboken : John Wiley and Sons, c2016. Description: xxi, 386 p. : ill. ; 24 cmISBN: 9781119154549Subject(s): Marketing--Social aspects | Target marketing | Social media | Internet marketing | Consumers | BusinessDDC classification: 658.872 DIA| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Contents
Foreword
Introduction
Part I: Getting started with content marketing strategies
ch. 1 Establishing Your Content Marketing Strategy
ch. 2 Capturing Your Customer's Attention
ch. 3 Understanding Your Business Model and Brand
ch. 4 Facilitating Buy-In from Your Team
ch. 5 Putting Your Content Marketing Plan and Presentation Together
Part II: Uncovering the Customer Experience
ch. 6 Dipping into Customer Data
ch. 7 Discovering Buyer Personas
ch. 8 Taking the Buyer's Journey
ch. 9 Embracing Sales Enablement
Part III: Creating Actionable content
ch. 10 Examining Your Content Plan
ch. 11 Exploring Content Types
ch. 12 Storytelling for Content Marketers
ch. 13 Creating Processes and Systems for Your Content
Part IV: Developing channel promotions
ch. 14 Examining Channel Plans
ch. 15 Sharing Your Content
ch. 16 Looking at Paid, Earned, Shared, and Owned Media...
ch. 17 Delving into Syndication and Guest Posting
ch. 18 Working with Influencers
Part V: Using Check-back Analysis
ch. 19 Reassessing Your Business Model and Brand Value
ch. 20 Reviewing Your Content Marketing Strategy
Part VI: The Part of Tens
ch. 21 Ten Problems Content Marketers Face
ch. 22 Top Ten Blogs on Content Marketing
ch. 23 Ten Free Tools for Content Marketing
Includes index
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