The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam
Publication details: Hoboken : Wiley, c2016. Description: xvi, 285 p. : ill. ; 24 cmISBN: 9781119274018 ; 9781119274148 ; 9781119274247 Subject(s): Strategic planning | China | Developing countries | Western countries | Commerce | Competition, International | Export marketing | International business enterprisesDDC classification: 658.840951 KAR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Mahibadhoo Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13362 | ||
|
English Lending
|
Villa College Naifaru Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13363 | ||
|
English Lending
|
Villa College Mahibadhoo Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13364 | ||
|
English Lending
|
Villa College Kulhudhufushi Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13144 | ||
|
English Lending
|
Villa College L.Gan Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13145 | ||
|
English Lending
|
Villa College Villingili Learning Center | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13147 | ||
|
English Lending
|
Villa College Meedhoo Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13148 | ||
|
English Lending
|
Villa College Naifaru Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13149 | ||
|
English Lending
|
Villa College L.Gan Campus | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13152 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13150 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.840951 KAR (Browse shelf(Opens below)) | Available | 13151 |
Content includes:
1. The art of war . . . and money
2. East and West: the current state of affairs
3. How China came up the ladder (and so quickly)
4. The West no longer rules
5. Introduction to the marketing framework for our analysis
6. How the chinese do business a la the 5Ps: a brief summary
7. Market segmentation and target market selection + China's market penetration approach
8. China: product => Solution and innovation
9. China: Price => Value-Add
10. China: Place => partnerships
11. China: promotion =>customer relationships and culture
12. China: politics => the 5th P - the geopolitical dimension
13. Recommendations for the west and application of the 5Ps.
14. The West: Product => solution and innovation
15. The West: Price=> Value-Add
16. The West: Place => partnerships
17. The West: Promotion => customer relationships and culture
18. The West: Politics => the geopolitical dimension
19. Innovation models: West and East
20. The West: positioning
21. Frenemies: If you cant' beat them, join them
Includes bibliographical references and index.
Click on an image to view it in the image viewer
There are no comments on this title.