Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis and Andreas B. Eisengerich
Publication details: Hoboken : Wiley, c2016. Description: xvii, 270 p. : ill. ; 24 cmISBN: 9781119308065Subject(s): Branding (Marketing) | Strategic planning | Decision makingDDC classification: 658.827 PAR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Naifaru Campus | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13457 | ||
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Villa College Mahibadhoo Campus | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13458 | ||
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Villa College L.Gan Campus | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13454 | ||
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Villa College Library | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13450 | ||
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Villa College Library | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13453 | ||
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Villa College Naifaru Campus | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13244 | ||
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English Lending
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Villa College Library | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13455 | ||
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English Lending
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Villa College Library | Villa College Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 13456 |
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Contents include:
SECTION 1: THE BIG PICTURE
Chapter 1 Why Brand Admiration?
Chapter 2 Living Examples of Admired Brands
Chapter 3 The Science Behind Brand Admiration
SECTION 2: BUILDING ADMIRED BRANDS
Chapter 4 Building Admiration from the Inside
Chapter 5 Building Brand Admiration Among External Customers
Chapter 6: Building Top-of-Mind Brand Recall
SECTION 3: STRENGTHENING AND LEVERAGING ADMIRED BRANDS
Chapter 7: Strengthening Brand Admiration
Chapter 8 Leveraging Brand Admiration: Extension and Feedback Effects
Chapter 9 Leveraging Brand Admiration: Implementation Issues
Chapter 10 Brand Architecture Design
SECTION 4: ASSESSING THE VALUE OF ADMIRED BRANDS TO FIRMS AND CUSTOMERS
Chapter 11 Measuring Brand Equity
Chapter 12 Brand Dashboards
Includes Index
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